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SEO (Search Engine Optimization) is organic search engine positioning. It’s free but takes time (3-6 months) to see results. Google Ads is paid advertising that brings immediate traffic but stops when you stop investing. SEO builds long-term authority, while Google Ads generates immediate results. The best strategy combines both: Google Ads for quick results and SEO for sustainable growth over time.

We measure success through specific KPIs aligned with your business goals: ROI (return on investment), cost per lead, conversion rate, qualified traffic, engagement rate, SEO rankings, and revenue growth. We provide detailed monthly reports with performance analysis and recommendations for optimizing results. We use professional tools such as Google Analytics, Search Console, and marketing automation platforms.

The timing depends on the type of activity: for Google Ads and Facebook Ads, the first results are visible within 2-4 weeks, for SEO it takes 3-6 months for significant rankings, while for content marketing and social media, tangible results appear in 1-3 months. It’s important to have realistic expectations: digital marketing is a medium- to long-term investment that yields lasting results.

The cost of a digital marketing campaign varies based on your goals, industry, and available budget. A basic campaign can start at €1,500 per month, while more complex projects can require investments of €5,000 or more. The budget includes strategy, content creation, campaign management, and reporting. We always offer a free consultation to assess your specific needs and create a personalized quote.